Practice to make a difference.

Herding Monkeys: How to Lead the Creative Talents of Your People and Turn Their Ideas Into Commercial Results

No refund on this item - Was $30.95

Reduced by 40% - Now $18.55

This book is about how to get the most from your creative people and creative teams. It's not about being more creative or generating ideas - it's about inspiring and nurturing the creativity of others. It's about leading the creativity in your business, so you get the commercial results you need and achieve real business value. In the new creative economy, a company's intellectual property is worth far more than their physical assets - just look at Apple and Google. That's why, in IBM's 2010 study of more than 1,500 CEO's, creativity was rated the Number One leadership needed for companies to lead the market in the new economy. But up to 75% of business leaders we surveyed admit they're not harnessing their company's creativity effectively. The challenge that businesses face with creativity isn't finding creative people or teaching them to be more creative. The challenge is leading your creative people and drawing on their talents. How do you tap into and harness their genius, then direct it towards viable business outcomes? This book will show you how to lead the creative talents of your people and innovative thinkers and turn their ideas into market-leading commercial winners. Leading creative people is like herding monkeys. They seem to be all over the place, off in a world of their own. But they're also very communal and enjoy hanging out with other creative types. They're brilliant at slinging stuff; they're always throwing ideas, designs, and concepts around. They are incredibly smart. And you need them, as much as they need you. Here's what you'll discover in Herding Monkeys...

  • The creativity myth; why you don't need to find more creative people or even teach creative thinking
  • What it really takes to lead creative people effectively
  • How to spot the creatives in your company and tap into the gold vein of their ideas
  • How to motivate your creative people and direct their talent towards clear commercial outcomes
  • How to balance the freedom and structure your creatives need
  • How to transform your business into an industry leader in the new creative economy

Author Bio:

Nigel Collin is a champion of creativity. He works with business leaders, helping them commercialize the creative talents of their people to get results and profit from innovation. For 9 years Nigel owned and ran Absurd Entertainment, an entertainment design company, before passing on the baton in 2004. He worked on a multitude of corporate and public events including the 2000 Sydney Olympics and Paralympics and The Sydney Royal Easter Show 1997-2003. He was Show Director for Australia's largest-ever corporate event, in Sydney in 2005. Many companies across a myriad of industries including IT, Entertainment, Design, Events, Marketing, Finance, Pharmaceuticals, Government and Telecommunications have benefited from Nigel's experience and expertise. As a conference speaker and author, his work has Nigel has worked around the globe. He is one of those rare people whose passion for creativity and in-depth knowledge will engage and inspire your people - and make a real difference to your business. Nigel's quest is to change the creative landscape of the Australia.


Herding Monkeys: How to Lead the Creative Talents of Your People and Turn Their Ideas Into Commercial Results

Author: Nigel Collins

$18.55 Add to Cart

Customers who Purchased this item also purchased

  • Rethinking Attachment for Early Childhood Practice

    Rethinking Attachment for Early Childhood Practice

    by Sharne Rolfe

    *Only 1 left at this price* *No refund on this item: Was: $47.00* *Reduced by 25% - Now $35.25*  Sharne Rolfe brings an excellent discussion of attachment principles, research and applications to an exceedingly important topic, the relationships between child care teachers/providers and young children. It is an important resource for the current and next generation of early childhood professionals and researchers, and it will be a key resource for the growing international discussion about child care teacher/provider and child relationships. *Contents:* Part 1: Introduction Chapter 1: Introduction Part 2:... More info

    $35.25 Add to Cart
  • Collaborative Helping: A Strengths Framework for Home-Based Services

    Collaborative Helping: A Strengths Framework for Home-Based Services

    by Madsen, Gillespie

    *An interdisciplinary framework for sustainable helping through cross-system collaboration* This hands-on resource provides clear, practical guidance for supportive service professionals working in a home-based environment. Drawing on best practices from a range of disciplines, this book provides a clear map for dealing with the complex and often ambiguous situations that arise with individuals and families, with applications extending to supervision and organizational change. Readers gain the advice and insight of real-world frontline helpers, as well as those who receive care, highlighting new ways to approach the work and re-think previous conceptualizations... More info

    $74.95 Add to Cart
  • Creative Interventions for Troubled Children & Youth

    Creative Interventions for Troubled Children & Youth

    by Liana Lowenstein

    This best-selling collection is filled with creative assessment and treatment interventions to help clients identify feelings, learn coping strategies, enhance social skills, and elevate self-esteem. A wealth of practical tools for practitioners working with children in individual, group, and family counseling. Activities are geared to 4-16 year-old clients. Contents Sample Pages Testimonials "Mental health professionals are sure to find a number of creative ideas that they can put right to use in their practice. Highly recommended." —- Charles E. Schaefer, Ph.D Professor of Psychology and Director of Psychological Services, Fairleigh Dickinson University "Creative Interventions for... More info

    $55.95 Add to Cart